There are a lot of opinions about what people should and shouldn’t post on Instagram – including food photos. And they are all subjective depending on your own set of values and philosophies.

For example, I personally don’t find those ‘no pain no gain’ #fitspo images very helpful. And I particularly dislike those posts from people who work in nutrition or dietetics who publish photos of a stereotypical culturally acceptable looking female in a bikini on the beach, or in Lycra doing a complicated yoga post and hashtag both ‘weight loss’ AND ‘eating disorder recovery.’ That is a special kind of wrong to me.

Understandably then, there are people who have opinions about food photos on Instagram.

So, I thought it was worth explaining why I personally, as a non-diet dietitian, post so many food photos on my Instagram page.

Alright, here goes.

As a non-diet dietitian, I know people's challenges are never about the food. So why do I post so many food photos on Instagram? This post explains all.

We need food photo diversity like we need body diversity

One of the big issues on social media, and in the media in general, is a lack of diversity when it comes to bodies. Like I mentioned before, there is a culturally acceptable male and female form that we ALWAYS see on magazine covers, in ads and social media images. We don’t regularly see people of different sizes, shapes, colours and abilities.

There is also a lack of diversity when it comes to food on social media. The ‘norm’ for popular health and wellness accounts are green smoothies, or acai smoothie bowls, or perfectly constructed plant based salads. Anything sweet is ‘raw’ like a raw cheesecake or protein balls or something with peanut butter.

And this is why I feel some people have a problem with posting food photos. There is a constant bombardment of only a certain way of eating and certain types of food. And it sets up an underlying belief that this is the only way to eat to be ‘healthy’.

So, in my little corner of Instagram, I am trying to bring some diversity to what people see when it comes to food. Yes, there are salads, but there are also cakes (made with white flour and white sugar and butter), alcohol, big rich meals, dairy, grains, vegetables, fruit, bread, chocolate….and lots of coffee.

When your bundt cake looks like a giant iced doughnut 🍩

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To demonstrate unconditional permission to eat 

One of the cornerstones of Intuitive Eating and the Non-Diet Approach is having unconditional permission to eat. In other words, food is just food – it is not good or bad. Therefore, it ALL has a place in a flexible and peaceful approach to health. Unconditional permission to eat is about truly knowing that you can eat any food, whenever you want – regardless of the foods perceived health value by everyone else.

So, my Instagram feed is about practising what I am preaching. You will see a variety of foods on my feed. And they are not followed up with a comment about how ‘naughty’ I have been, or how I am going to have to ‘make up’ for eating the food later, or how ‘good’ I am being, or that I am ‘back on track’ with my eating.  I talk about the flavour, or the texture, or how great the combination of ingredients was, or how satisfying the meal was. Or, more often than not – the food is just food.

When you can't decide between chocolate and strawberry, you have to get both.

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Channelling New York City with a Rueben Sandwich complete with homemade Russian dressing. Pickle and chocolate milkshake mandatory.

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To provide some perspective on what everyday meals look like

Another reason why people object to food photos on Instagram is because they believe they set up unrealistic expectations about what is involved in preparing and serving up a meal. And that they make people feel bad about their own abilities to prepare and cook food.

That is why I am just as inclined to post a picture of a piece of toast and black coffee, or a bowl of cut up watermelon, as I am to post a styled picture of cheesecake I took when practising my food photography.

And it’s why I wrote a post specifically on the recipe fails I have had throughout the year.

Because I am aware that fussy looking food can put people off.

If you look past the photo of the plate of food taken on my kitchen bench, you will often read that I found a short cut to make something. Or the meal has made leftovers so I don’t have to cook again for a couple of days Or that I am eating my breakfast in the car. Or that I don’t like meal planning. Or that the dish only has four ingredients in it.

Just like I am trying to bring some diversity to Instagram when it comes to food photos, I think my photos provide a healthy dose of reality.

They show that as a nutritionist and dietitian, I don’t have a diet that follows the Australian Guide to Healthy Eating. That I am just like a lot of people doing their best when it comes to feeding their bodies.

That if you saw me in the supermarket, you wouldn’t have to hide what’s in your trolley because you know I wouldn’t judge you.

That I am a human and not the food police.

Breakfast number 1: not feeling very hungry for breakfast but I have an appointment this morning that will mean I won't get the opportunity to eat breakfast until 10/11am. At which point, knowing me, I will be ravenous. Some people think that intuitive eating means you must ONLY eat when you are hungry, however to me it means respecting and nourishing my body based on what is happening in my day. And for this particular situation, I would rather eat something small and light now while I am not particularly hungry so that I don't get to that hangry stage later when I can't eat because I am at my appointment. Based on how hungry I am after that point, I may or may not have breakfast number 2 or a snack 😊 EDIT: see IG stories for part two of this post

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All of your social media channels should be filled with stuff that makes you feel good, that oozes positivity and energises you. So, if what you see on my feed (or on anyone’s’ feed who posts food, nutrition, health or fitness stuff) doesn’t align with your values or makes you feel less worthy, then I encourage you to hit the unfollow button. I won’t be offended! But for now, I’m going to keep posting food photos because I think Instagram needs more content that helps people feel good eating.

So one of the other things I love about a long weekend like this one is that it gives me a chance to clean out my social media feed. For whatever reason when there is celebration food involved, there is a spike in posts by people who feel the need to dish out advice on how to “get back on track” (eg for every piece of chocolate you’ve eaten, have one serve of vegetables today- yep that was one I saw this morning). Or they are talking about repenting and making up for their eating by getting back to the gym and eating clean. Well to those people, I have been saying bye bye today and hitting the unfollow button! I don’t need that crap in my feed. In the meantime, I thought it was important to show you a close up of those glorious sour cherries that went into my batch of hot cross buns. Sweet and sour doesn’t have to be reserved only for chicken! 😘 P.S. If you are wanting to fill your feed with feel good messages and food, I have tagged a bunch of cool non-diet people you might like to follow.

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Do you like seeing food photos on Instagram?

Would love for you to come and follow me if you do!


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